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How important is Marketing & Sales in todays Business world ?

Both are equally important to the success of a company. In fact one could easily argue that every department is equally important to a company's success.   Marketing is very important for attracting leads and building awareness but another huge role of marketing is research to understand your buyers. Marketing should develop the strategies on how to sell your products/services so that sales can more effectively move prospects through the sales funnel. Understanding your target market, why they buy, who they are, where to find them, etc. is more important now then ever before. With all that being said it sounds like marketing is more important, but remember strategy is useless without execution; that's where sales comes in. The role of sales should be to quickly quality or disqualify leads and move them from awareness of a need to close. As someone mentioned in an earlier response, they are responsible for generating revene, without which your com
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Procure to Pay (P2P) Cycle- by Amod Bhat SAP Consultant at SAVIC Technologies

Procure to Pay, also known as P2P , is the process of obtaining the raw materials needed for manufacturing a product or providing a service, and making payment for these. Every manufacturing concern or service provider needs to run this cycle efficiently if they are to continuously manage their cash flow, build goodwill with suppliers and make profits. Steps of the Procure to Pay (P2P) Cycle: *   The process begins with planning what materials are required, when they are required, and the price that the company can afford to pay for them. *   Then the company prepares a list of vendors that they think can provide the materials for them. *   The company asks each of the vendors to submit a quotation, which includes the price, terms of delivery, quality of materials, and any other information that they need for making their decision. This stage could also involve negotiating with the vendors for the best deal. *   Once a vendor has been chosen, the buyers create a

Order-to-Cash Process

Order-to-Cash Process Order-to-Cash is an integration point between Finance (FI) and Sales (SD). It is also known as OTC or O2C in short form. It is a business process that involves sales order from customers to delivery and invoice. It comprises SO, Delivery, Post Goods Issue (PGI) and billing to customers. OTC process is a very important process in Enterprise Resource Planning software(ERP Software). Both major ERP software SAP and Oracle include this process. Its configuration touches both Finance and Sales & Distribution modules. This is an end to end process from customer Inquiry to goods delivery, billing and payment of money. The process starts when a customer inquires for an inventory item (finished goods for a company). The customer gets quote for the item and place an order for the quantity needed. A user from company place the order and pass it for processing. Inventory gets picked up from warehouse and shipped to customer. Billing process also starts with deliv
Digital technology is revolutionizing the workplace. It’s creating demand for new skills and talent, driving flexible working patterns and processes, redefining employee expectations, and transforming how we communicate and collaborate. This is forcing HR professionals to rethink their approach to technology to help build continuous engagement and dialogue with their employees, and connect them to the purpose of the business. Their technology also needs to integrate with other business systems, add intelligence to HR processes through innovations like machine learning, and support specific HR use cases like compensation planning, international mobility, and global benefits management and communication. This campaign is aimed at midsize companies that are considering or beginning their HR transformation journey. It promotes the generic benefits of SAP ®   SuccessFactors   ® Employee Central as the next generation core HR system for the digital age that enables b

Internet of things (IoT):

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Big word SALES: Digital Media

The selling of advertising space on digital platforms such as websites, blogs, digital magazines and other digital properties is known as Digital Media Sales. They are responsible for maximizing revenues through the sale of digital advertising space by working with clients to create effective campaigns that produce results while resulting in optimal revenue for the digital publisher or platform where advertising is placed. Digital media sales is a complex process consisting of several components and factors including ad formats, bidding and measurement metrics such as conversion rate among others. It is even becoming possible to measure the impact of digital advertising on offline sales which is determining how exposure to digital ads has impacted buying behavior in the real world. Challenges of Digital Media Sales: Digital media sales is an industry facing disruption by programmatic buying or the automated process of purchasing advertising based on data driven proce

5 Reasons “Managed Cloud” Continues to Gain Momentum

Cloud has already reached mainstream status. That’s indisputable…IDC forecasts that private cloud spending alone will reach $40.6 billion by 2019. In fact, many industries view the cloud as their route to success in a fast-evolving marketplace. The industries now seeing the fastest rate of adoption are manufacturing, retail, and media.   To expand on this, a recent Aberdeen Group study found that 46% of Best-in-Class organizations are currently using some form of the cloud – a figure destined to climb in the coming years. In short, moving to the cloud is no longer a revolutionary concept. How it’s done and maintained is the deeper question, and many businesses – large and small – are finding that dedicated solution providers make profound sense in the equation. They not only effectively manage IT infrastructure; these e

New SAP Analytics Cloud Content for SAP Business ByDesign

We’re excited to announce the release of new pre-packaged analytics content for SAP Business ByDesign! For months, our engineering teams have been working hard on a multi-faceted plan to tighten the integration of SAP Analytics Cloud with select SAP Analytics Cloud applications. These plans include an extensive cross-functional team focused on developing content and APIs for more than 20 applications. Pre-packaged content is an excellent opportunity to extend native application reporting, with advanced, purpose-built analytics from SAP. Moreover, SAP Analytics Cloud content is free-of-charge, can be deployed as is, or can be fully customized to suit your needs. Here’s what has been delivered for SAP Business ByDesign. Financial Performance Easily visualize the performance of key financial metrics across your organization, with drill paths and filters which allow you to track profitability across regions and by product. Procurement Track, spend, and maintain con

Hackers build things, Crackers break them

Hackers are one that hacks. A person who is an expert at programming and solving problems with a computer. The other side of hackers are a person who is inexperienced or unskilled at a particular activity. A person who illegally gains access to and sometimes tampers with information in a computer system is known as Hackers. A person who enjoys exploring the details of programmable systems and how to stretch their capabilities as opposed to most users who prefer to learn only the minimum necessary. There are various advantages of hacking like, Can be used to recover lost information where the computer password has been lost. Hacking makes us aware about the possible loopholes of the system. Teaches you that no technology is 100% secure. To test how good security is on your own network. They call it white hat computer hacking. Various disadvantages are: Criminals can use it for their advantages. Its illegal. Below are some key steps to protect your c

Digital Marketing - Marketing has always been about connecting with your audience in the right place and at the right time

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