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How important is Marketing & Sales in todays Business world ?

Both are equally important to the success of a company. In fact one could easily argue that every department is equally important to a company's success.  

Marketing is very important for attracting leads and building awareness but another huge role of marketing is research to understand your buyers. Marketing should develop the strategies on how to sell your products/services so that sales can more effectively move prospects through the sales funnel. Understanding your target market, why they buy, who they are, where to find them, etc. is more important now then ever before.

With all that being said it sounds like marketing is more important, but remember strategy is useless without execution; that's where sales comes in. The role of sales should be to quickly quality or disqualify leads and move them from awareness of a need to close. As someone mentioned in an earlier response, they are responsible for generating revene, without which your company isn't going to last too long.

Sales and Marketing are two Sides of a Coin, they are the two ends of one bridge which helps to cross all the difficulties as well as withstand and support the organisation.


The aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” This quote flows from the tradition that both strategic and product planning fall within marketing’s responsibilities.
 
Pratham Shetty 
Marketing Executive
 
 

Comments

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