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What is Blog?

A blog is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
The purpose of writing blogs could be promotion of a product or service, awareness about social issues, information sharing about any subject or purely passion for writing.Company Blogs: Many companies manage a blog and share about their business, products or services.

A blogger primarily creates content, which can be referred to in many ways (blog posts, blog articles, web articles, web copy, content, web content, and blog content). Blogs can be used for personal use, but also for businesses, news, networking, and other professional means.
The potential uses of blogs are almost limitless. They can be used for anything that involves communicating or publishing information on the World Wide Web. Common uses include teaching and educational and corporate use.

One of the most common ways bloggers make money is through placing ads on their site. There are two popular types of ads: CPC/PPC Ads: Cost per click (also called pay per click) ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.

Here's how to make money from a blog.
  1.          Start a Blog.
  2.          Start Creating Useful Content.
  3.          Get off your blog and start finding readers.
  4.          Build engagement with the readers that come.
  5.          Start making money from the readership you have through one or more of a variety of income streams.
  6.          Advertising Income.
  7.          Affiliate Income.
  8.          Events.


Blogging was initially used as a unique platform to share a person's thoughts, feelings, opinions or experiences – an online journal or diary with a minimal following. ... A company blog can: Improve Your Website's SEO (search engine optimization) Increase Traffic to Your Website via inbound links.

Some people start a blog so they can expand their networking opportunities with professional peers. Through their blogs, they can establish their expertise and extend their online reach. Blogging gives them the chance to expose their content to broader audiences, which could lead to business and career opportunities

What should one blog about:
  1.          Consider your passions. ...
  2.          Consider the blogs you read. ...
  3.          Teach everything you know. ...
  4.          Think about missing content from your favorite blogs. ...
  5.          Focus on presenting solutions to problems. ...
  6.          Write as a leading learner. ...
  7.          Think about the body of work you want to have in five years. ...
  8.          Write to a specific person.

Some blogs fail because Lack of passion is one of the major reasons why most bloggers fail online, they don't have any passion for blogging, and they just began blogging because they saw a particular “popular blogger” make six figures blogging. They only went into blogging because of the money.

If you want to tap into the power of blogging to grow your business or prove yourself as a writer set yourself a goal and stick to it. First decide on a posting schedule of once a week (or twice, three times, daily or however often you can realistically manage it) and then make time for it.

Blogging platforms :
·        WordPress.org (self-hosted) In a sentence: Downloadable blogging (and website management) software, as well as the most popular blogging platform out there.
  •        WordPress.com (online)
  •          Blogger.
  •          Tumblr.
  •          Medium.
  •          Ghost.
  •          Squarespace.
  •          Wix.

Here are some tips for attracting more visitors to your site:
  1. Tell people in your social networks about your new post.
  2. Make your content visible to search engines.
  3. Bug your real-life friends.
  4. Use appropriate tags.
  5. Read and comment on other blogs.
  6. Link to other blogs.
  7. Let people know about your posts.
  8. Blog regularly.

Generally, the blogs are hosted by Google at a subdomain of blogspot.com. Unlike WordPress.com, Blogger allows its users to use their own domain free of charge, while WordPress.com charges around $13 to use a custom domain. Blogger cannot be installed on a web server.

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