Skip to main content

Big word SALES: Digital Media


The selling of advertising space on digital platforms such as websites, blogs, digital magazines and other digital properties is known as Digital Media Sales. They are responsible for maximizing revenues through the sale of digital advertising space by working with clients to create effective campaigns that produce results while resulting in optimal revenue for the digital publisher or platform where advertising is placed.


Digital media sales is a complex process consisting of several components and factors including ad formats, bidding and measurement metrics such as conversion rate among others. It is even becoming possible to measure the impact of digital advertising on offline sales which is determining how exposure to digital ads has impacted buying behavior in the real world.

Challenges of Digital Media Sales:

Digital media sales is an industry facing disruption by programmatic buying or the automated process of purchasing advertising based on data driven processes. Technology has changed the way ads are traded. Digital media sales defined reach many more buyers of inventory than a legacy direct sales team could. It is a numbers game.

Digital media sales professionals must be data-driven and technology-savvy in the modern digital media sales climate, capable of overseeing the programmatic component while still having essential relationship building skills for interfacing with clients.

Benefits of Digital Media Sales:

Digital media plays a critical role in shipping consumer buying behavior. From researching products and services through online reviews before making purchase decisions to price shopping, taking advantage of digital coupons and online discounts, finding local deals in the real world and calling local businesses directly from a digital ad using click to call capabilities, digital media has changed dramatically in the past several years.

Digital media has become interactive, adaptable, consumer-centric advertising that means consumers across touch point and caters to in the moment needs and desires. Digital media sales enables brands to monetize their digital properties.

Digital media sales is a complex field requiring professionals proficient in relationship sales coupled with the ability to learn and adapt to new technologies readily as technology is ever changing in digital media. Digital media moves fast.

Comments

Popular posts from this blog

What is Cloud Services and Cloud Computing?

A cloud service is any service made available to users on demand via the Internet from a cloud computing provider's servers as opposed to being provided from a company's own on-premises servers. Cloud services are designed to provide easy, scalable access to applications, resources and services, and are fully managed by a cloud services provider.
On the other hand, Cloud computing is a type of computing that relies on shared computing resources rather than having local servers or personal devices to handle applications. In its most simple description, cloud computing is taking services ("cloud services") and moving them outside an organization's firewall. Applications, storage and other services are accessed via the Web. The services are delivered and used over the Internet and are paid for by the cloud customer on and as-needed or pay-per-use business model.
Cloud Delivery Models
Cloud computing can be divided into several sub-categories depending on the physical lo…

New SAP Analytics Cloud Content for SAP Business ByDesign

We’re excited to announce the release of new pre-packaged analytics content for SAP Business ByDesign!

For months, our engineering teams have been working hard on a multi-faceted plan to tighten the integration of SAP Analytics Cloud with select SAP Analytics Cloud applications. These plans include an extensive cross-functional team focused on developing content and APIs for more than 20 applications.

Pre-packaged content is an excellent opportunity to extend native application reporting, with advanced, purpose-built analytics from SAP. Moreover, SAP Analytics Cloud content is free-of-charge, can be deployed as is, or can be fully customized to suit your needs.
Here’s what has been delivered for SAP Business ByDesign.
Financial Performance Easily visualize the performance of key financial metrics across your organization, with drill paths and filters which allow you to track profitability across regions and by product.
Procurement Track, spend, and maintain controls over time…

Basic Fundamental of Technical Analysis

Technical analysis may appear complicated on the surface, but it boils down to an analysis of supply and demand in the market to determine where the price trend is headed. In other words, technical analysis attempts to understand the market sentiment behind price trends rather than analyzing a security’s fundamental attributes. If you understand the benefits and limitations of technical analysis, it can give you a new set of tools or skills that will enable you to be a better trader or investor over the long-term.
There are two primary methods used to analyze securities and make investment decisions: fundamental analysis and technical analysis. Fundamental analysis involves analyzing a company’s financial statements to determine the fair value of the business, while technical analysis assumes that a security’s price already reflects all publicly-available information and instead focuses on the statistical analysis of price movements.
Technical analysis is a method of evaluating securiti…